Before doing anything more, you have to have a plan in effect. What are you going to do to rank higher? How are you going to structure each page? How will those pages be linked? What about backlinks? The better your scheme, the better your chances of success. Don’t be disturbed about being locked into the plan. Once you’ve your intention, you can move on to your keywords. Irrespective of what techniques you use, they will all revolve around your keywords. Take the time to do the research, use free or paid keyword tools and see what your competitors are doing.
Lots of folk prefer to have one page dedicated to each of their keyphrases. That doesn’t suggest that you can’t use other keywords on those pages, but the concentration is going to be on one keyword. For example, the address, title and other parts of your page will contain that keyword.
There’s one final thing worth mentioning: your pages have to be user-friendly. While you could be working hard to use SEO to rank higher, none of it matters if people do not like your internet site. Don’t overdo using your keywords, make navigation easy, and do your best to provide relevant info as it relates to what folks are looking for. The better news is that being user friendly and impressing the search engines can both work in harmony with each other..