You have to keep in the avant-garde of your thinking the goal of the article is to get them to need to go to wherever it is you need them to go or to take the action you need them to take. Answer almost all of the questions but ask more questions than you respond in your article and let them know that to find the remainder of the answers they are going to have to follow that link. The start of the article has to make them wish to read the remainder of the article all the way to the end. Ask what is it that I am going to try and say and would this really keep my interest. What would capture my attention? Look at other articles and see what it is that catches your eye and use that for inspiration.
The end of the article has only one purpose, and that is to make them follow your lead. You’ve got to not only give the explanation to click that link or follow your preferred course of action for them, you have to ask them to do it. A link by itself won’t often get clicked. Folks want to be asked or told what to do. Folk need direction and that is why they are reading your article in the first place. Give them the direction that they have to take and tell them or ask them to do what you want them to do. For them it is actually exciting because you are giving them what they want. .information about something that is necessary to them. If you can talk to a pal intelligently about something you have a mutual interest in, then you can write a selling article naturally.